Why Workplace by Facebook is the Future of Corporate Communication in Myanmar
How do you currently communicate with your team?
If you’re like most companies, you’re using tools like Slack or Skype or you’re still stuck in email hell (thanks Outlook!).
In Myanmar, there are a few major players in the corporate market, like:
The State Of Current Communication Tools in Myanmar
In Myanmar, Viber is the most popular chat tool, followed by Skype, WhatsApp and WeChat (which is popular in the Mandalay area and with companies who do business in China). LINE was pursuing the Myanmar market in 2015 and collaborated with Telco on an aggressive marketing campaign, but they’re still fighting for market share.
The problem is that these communication tools don’t scale well when you have a lot of employees. Since these tools are connected to phone numbers, you won’t be able to reach your contacts if coworkers change their mobile numbers, sim cards or even phones.
We used to use Yammer for internal collaboration and eventually moved to Slack. We love Slack and the searchable message feature, but once you’ve reached 10K messages it no longer works and at $8 per month it’s very expensive. It also runs slower than a slug on Myanmar’s internet connection.
I’m happy to see that the days of using email for internal office communication are gradually coming to an end. Thanks to the fast-paced digital age and our instant gratification culture, tech companies are looking for more efficient ways to streamline enterprise communication.
Personally, I’m using less and less email and more and more internal chat communication tools to get work done. So instead of wasting time checking my inbox every 5 minutes for email replies I’m able to keep projects moving at a faster pace.
So what is Facebook Workplace?
“It’s an app, but I think about it more as a way of running a company.” — Mark Zuckerberg
Facebook Workplace connects everyone in your company and helps turn ideas into action. Through group discussion, a personalized News Feed, and voice and video calling, you can work together and get more done.
One of the nice things about Workplace is that there’s no learning curve if you’re already using Facebook. The interface is very similar and they’ve kept the features most useful for corporate communications while eliminating what isn’t necessary.
Workplace is separate from your personal Facebook account, but it’s super easy to set up.
Change the way you work
“It makes a company smaller and more human, just like Facebook does for the world in general.”
— Nisaba Godrej, Executive Director, Godrej Consumer Products, India
As the first digital agency to use Workplace in Myanmar, we were lucky to be included in Facebook’s beta test program, which gave us early access for 2 months before the global rollout.
How would I describe Workplace in one word?
Workplace helps you spend less time crafting the perfect email, entering email addresses one-by-one or having to use email groups when you want to send out company-wide emails. Personally, I’ve stopped sending out company-wide emails and just update my status instead.
Because of the Workplace reaction emoji feature and comments, you can easily see employee reaction and engagement.
We create groups for projects that help us collaborate easily.
The chat feature’s like using Facebook messenger and it’s super fast — it feels like my home internet.
Creating new users and disabling users when they leave is simple.
When there’s a company trip we can easily share photos on Workplace.
When there are some funny moments we want to share, we post them on Workplace.
When we complete a successful client project, we share the news on Workplace so we can celebrate.
When someone gets promoted, we make an announcement on Workplace.
I like the fact that you can immediately see your employee engagement. Normally, if I send out a company-wide email only a few people reply or I can’t tell who’s read it or not, but Workplace’s newsfeed has a “seen” feature that eliminates this problem.
It turns out Workplace is also a great tool for fundraising: we were able to raise $1000 for the funeral of the mother of one of our employees. In other words, Workplace helps you rally employees around a common goal.
- If you’re already using Facebook (which is pretty much everyone), Workplace offers an almost identical user experience so you can get started right away.
- Unlike other communication tools, like Slack, that are sluggish because of Myanmar’s notoriously slow internet connection, Workplace is lightning fast.
- Workplace lets you keep personal and work accounts separate so you can stay focused on office collaboration.
- Simply put, Workplace is an amazing tool that helps you work more efficiently with your team.
If you’re interested in finding out what Workplace by Facebook can do for YOUR business, feel free to contact us. As an early adopter in Myanmar, we can offer guidance on getting set up.