How QuickFrame Became the Go-To Solution for TikTok and Content Creators

With QuickFrame’s global marketplace of creators, production workflow, and video intelligence technology, advertisers around the world will have access to fast, affordable, and data-driven video content that is specifically designed to perform on TikTok, their newest creative partner.

QuickFrame is a video-as-a-service solution that combines a machine learning-powered analytics tool (called Video Intelligence) with a video production marketplace to unlock data-driven video at scale for clients as big as Colgate or as disruptive as Stance socks. QuickFrame is also a certified partner of Facebook, Snap, Pinterest, LinkedIn and recently YouTube, Hulu, and TikTok.

After working at OpenX, one of the world’s largest independent advertising technology providers, Lucas Loeffler, CEO and Founder of QuickFrame, understood the need to connect creators and brands at scale. We sat down with Lucas to learn more about their new creative partnership with TikTok, why he started QuickFrame, and how the future of media is primed for efficient video production at scale for brands of all shapes and sizes.

QuickFrame is at the center of the video revolution. What video-related trends have been watching this year?

If I could write a single headline summarizing what happened to video this year it would be, “Video Consumption Far Exceeds Leading Analysts’ Predictions.” The tragic coronavirus pandemic altered consumer behavior in profound ways as billions of people were forced to stay at home. As a result, TV consumption, particularly on OTT streaming devices on connected TVs, has seen a huge spike, which has been largely sustained even as markets have reopened in fits and starts. For example, Hulu (which recently added QuickFrame as a Creative Partner), has seen consumption increase 56% in the second quarter among ad-supported viewers.

The pandemic also drove consumers online for the majority of their purchases. In response, brands have been heavily investing in their eCommerce experiences, including adding video content to their own websites and Amazon listings as a way to more effectively sell products online.

And of course, I’d be remiss if I didn’t talk about the explosion of video-centric social media app TikTok, their huge growth and success this year was aided by society’s desire to transform their mundane stay-at-home lives into something more engaging and entertaining.

Speaking of TikTok, QuickFrame, the company you founded, recently became a certified Marketing Partner for the platform. What does the partnership look like?

To put it simply, this certification represents QuickFrame’s ability to create value for brands specifically on the TikTok platform. TikTok’s ascent over the last few years has turned the platform into a go-to destination for thrilling short-form user-generated content, particularly among Gen-Z and millennials. While QuickFrame has already been working with multiple advertisers to develop video content for TikTok, this official partnership strengthens the strategic relationship between the two companies and represents a new and exciting phase for advertising across this social media network.

Let’s unpack that a bit further. What unique value does QuickFrame specifically offer brands looking to advertise on TikTok?

The core value for all of our customers arises from our marketplace approach to video production. At the heart of QuickFrame’s solution is a global network of thousands of video creators. Customers across verticals partner with QuickFrame because they know we have the perfect creator for their video need — in the case of the TikTok platform, that means someone skilled in shooting original UGC-style video and with the post-production chops to add all the motion graphics and special effects that make TikTok content so entertaining.

In addition to the diversity in our creator skillset toolbox, our marketplace approach also offers customers the best prices and fastest turnaround times because we’re able to evaluate hundreds of different proposals simultaneously. Sure, customers like lower prices and timelines that last days instead of weeks, but ultimately this means that they can produce more video content than ever before, which is critical for staying relevant in the TikTok era when every day there is a new viral trend to react to.

What early success have you been able to deliver to advertisers running on TikTok?

Despite massive audience engagement opportunities available to brands on TikTok, one of the core challenges with any platform is really understanding what will and won’t work. I’m proud that QuickFrame’s solution has allowed brands to cost-effectively experiment with different styles of content as they test what resonates with the TikTok audience. This recent partnership with TikTok also reminds me of how incredibly creative our creator network is.

We’ve enabled brands (like Self) to shoot original video as well as remix existing assets (as in the case of skincare brand, Apostrophe) to fit the TikTok environment and all of that resulting content has been highly engaging. And it’s not just that it looks good, but it performs which shows that TikTok can be a valuable channel for marketers and that it will only continue to grow in relevance and importance.

Any other video-related predictions for the future?

I believe all three of those areas I mentioned earlier — OTT/CTV, eCommerce, and mobile social — will continue to grow in the future.

We are turning our attention toward non-marketing-related use cases for video that have been accelerated by the COVID-19 pandemic, whether that’s video for internal business communications as the distributed workforce goes mainstream or video for higher education instructional purposes as institutions reckon with e-learning.

The continued emergence of 5G networks (Apple finally launched the first iPhone that runs on 5G networks) is a critical trend to watch, as faster download speeds and lower latency will further unlock video content all around us.

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