Win 10 Unbox, A Product Manager’s View

I’ve been using Windows 10 for a week, before the next Mac arrives, I still have to use it.
Generally, Windows 10 is much better than Microsoft’s historical versions, for example, now it has multiple virtual screens and, like Mac, to slide between them with 4 fingers on its multi-touch panel.
Windows 10 may be the most “Macintized” Windows ever.
The only problem last decades is that Microsoft doesn’t design their products for users, they consider only its benefit.
- Whenever the recharge cable plugs, the default app makes me sync my phone and I have to Google how to disable it. I guess Microsoft really wants to make a contribution to the users to manage their phones, so they hide the disable setting too deep to find.
- When leaving office, I usually close it’s lid and throw it into my backpack and the next morning, I got a hot backpack and a dead laptop! Hard to understand why it default sets when the lid close, it’ll “do nothing” instead of “sleep”?
- The shining Cortana likes to play “Ask me something and I’ll reply” game when the screen locks. It’s interesting when playing once, but she’s like an energetic Golden Retriever, asked to do it once and once again.
- It has a redesigned, gorgeous Start menu, but sometimes it’s empty after it pops up, does it cost too much computing power, the CPU can’t keep up?
- Whether the laptop with a touch screen or not, the “tablet mode” is always there.
- An app’s shortcut key conflict with Windows 10’s, but I can’t find where to change it, then I’ve found there is a Japanese guy already developed a Windows shortcut editing tool!
I guess Microsoft’s product manager’s duty might be “educate the users using our 10 new shining functions”, ends up they make those Windows experts’ blogs earn a lot of impressions because they teach us how to disable them!
When a company doesn’t care the customer’s need, they do not only call your toll free service number, they also:
- don’t check the “help us improve our product anonymously” box.
- complain your product on his/her Facebook timeline.
- develop a product to solve the problem which you don’t.
- blog “how to disable it” tutorials.
- browse your competitor’s Amazon pages.
How about to develop the products with customer’s benefit? The PM’s KPI may looks like “customer complaint x 50% while sales increase x 200%”.
Likewise, Mac’s setting also challenging, but when the functions fulfill users’ need, what for to set it?
Hopefully, next version of Windows will be designed to provide the users with the proper functions. Replace those “flashy” ones.
