Why I love DoStuff Media

Event listings online are still broken. And as ad dollars move to the web, local advertising has forgotten brand. 

Rick Webb
Rick Webb
Mar 26, 2014 · 14 min read

Part 1: DoStuff helps me find the rock.

The reason why DoStuff works for the user is because they faced head on the uncomfortable truth that other listings sites on the web want to ignore: you need feet on the ground.

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Some crazy marching band dudes rocking out at a DoStuff party
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DoStuff’s on-the-ground partners nationwide.

Part 2: DoStuff gives Brands something new that they’ve been craving.

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Scenes from a recent Goose Island — DoStuff promotion. In 11 cities nationwide and counting.

Part 3: Why I’m psyched to invest in DoStuff

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US Spending by media, 2011-2017. Source: eMarketer

The mythical “internet dollars” slide

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Source: Mary Meeker’s Internet Trends 2013
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Digital local advertising as a percentage of all local advertising. Source: eMarketer.
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Historic and projected total US ad media spending. Source: eMarketer

In short, local advertising comprises 77% of all ad dollars spent in the US.

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Local US advertising spend broken down by channel. Source: BIA/Kelsey 20111 via Wall Street Journal.

This is the real investment value in DoStuff. Massive local brand dollars are waiting to be moved to the web at scale. They’ve just had nowhere to go. Until now.


Rick Webb

All of my Medium posts.

Thanks to Scott Owens, Michael Feferman, and John Battelle

Rick Webb

Written by

Rick Webb

author, @agencythebook, @mannupbook. writing an ad economics book. reformed angel investor, record label owner, native alaskan. co-founded @barbariangroup.

Rick Webb

Rick Webb

All of my Medium posts.

Rick Webb

Written by

Rick Webb

author, @agencythebook, @mannupbook. writing an ad economics book. reformed angel investor, record label owner, native alaskan. co-founded @barbariangroup.

Rick Webb

Rick Webb

All of my Medium posts.