Welcome Executive Director Ginger Jui

By Alden Mudge

After a rigorous search, the Bike East Bay Board of Directors unanimously confirmed Ginger Jui as the organization’s next Executive Director at the June 20, 2018 board meeting.

Ginger brings exceptional leadership experience and a long, demonstrated commitment to Bike East Bay’s mission and values. As Bike East Bay’s communications director and former membership manager, Ginger has consistently guided Bike East Bay in broadening our reach and strategic growth. A dedicated leader and bicycle advocate, Ginger embodies the values, principles, and practices at the heart of our work.

Our Search and Transition Task Force conducted an extensive three-month search for Bike East Bay’s next Executive Director. The task force, composed of four board members and a staff member, conducted a thorough review of Bike East Bay’s leadership needs and the essential qualities required of the organization’s next leader.

“Our search included the priceless opportunity to reflect on Bike East Bay as an organization and define our next leader,” said Rolly Jurgens, Bike East Bay board member and leader of the task force. “Passion, strategic leadership, and experience growing Bike East Bay’s programs made Ginger the stand-out candidate. We are thrilled to select Ginger as a deeply committed leader to continue our momentum for better biking in the East Bay.”

While communications director for the past two years, Ginger led rapid-response communications campaigns that resulted in big advocacy wins across the region. Ginger played a key role in shaping Bike East Bay’s Statement of Values for Equity and Social Justice, and overall communication positioning. As membership manager, Ginger initiated Bike East Bay’s bike ambassador program which led to increases in Bike East Bay membership. Ginger also serves on the board of directors at Cycles of Change, a people of color-led bicycle collective in Oakland’s Fruitvale neighborhood, and on the Metropolitan Transportation Commission’s Adaptive Bike Share Technical Advisory Committee.

“I’m excited to lead Bike East Bay as we work to make bicycling an important part of a more just and sustainable transportation system,” Ginger said. Ginger steps into the position following René Rivera, Bike East Bay’s first paid Executive Director who moved on to his next professional adventure in May 2018. The Bike East Bay Board of Directors sincerely thanks René for his years of service and continued assistance during the search and transition process.

Ride on,

Alden Mudge

Chair, Bike East Bay Board of Directors

Next article from Fall 2018 RideOn: Updated Strategic Plan Tackles Transportation Inequity