The Right Percent Thesis

85%

of all new online ad spend in the world goes to either Facebook or Google, because these channels work well for customer acquisition at scale.

55%

of the English speaking world — including business decision makers — use Facebook or Instagram every single day of their lives.

90%

of searches — including business search terms — are made on Google.

100%

of our focus is on scaling companies that have business customers using Facebook and Google ads —and we’ve managed over $25,000,000 in client B2B spend so far. We help clients target the right percent of the global digital audience that are their target B2B customers.

What does this mean for businesses that work with Right Percent?

B2B means different things to different people, but the common theme of our clients is that your customer wants to use your product to help them do their job better, as opposed to using your product for fun or necessity. With Right Percent:

Your time and money won’t be wasted trying inefficient strategies. We’ve run dozens of B2B ad accounts and have a pretty good idea of what tactics drive results and what tactics should be de-prioritized — both to increase scale and improve ROI.

Your top of funnel ads will be built with the whole funnel in mind. While our main day to day work is to scale and optimize paid advertising, we’ve helped optimize dozens of B2B funnels and know what works and what doesn’t, and we know which ads work best with a given strategy. Funnel tactics we regularly work on include email automation, sales follow-up, leadflow tech integrations, landing page optimization and more.

You can hit the ground running with a no-worries solution. Because we can anticipate the needs of most of our customers based on past experiences, we’re ready for 95% of what your target audience, industry and stakeholders can throw at us. We have the tools and the expertise to manage the ad account, data analysis, ad creative, and reporting.