Everything You Ever Wanted to Know About Mobile Apps But Were Afraid to Ask
The mobile app as a channel has reached full maturity in the last few years. It’s no longer novel for most organizations, but essential. While there are some stellar mobile app experiences in every industry that set the bar, most organizations have mobile apps that struggle to meet the baseline for usability, utility, and user experience.
This Mobile Apps Guide is Rightpoint’s offering to help these organizations level up and unlock the potential of their mobile apps. Unlike other “thought leadership” pieces that smell as if they might be generated from the GP3 A.I. engine, the articles you will find in this guide are written by folks with deep, practical experience in designing, building, shipping, and maintaining mobile apps.
The insights and recommendations you will read here are grounded in the fifteen years of experience we’ve had in delivering mobile apps for clients. We have a comprehensive assessment framework we use to evaluate mobile apps across six dimensions:
- Strategy: Is the value proposition clear and does it have market fit?
- Discover: How easy is it for potential users to find?
- Onboard: How easy is it for users to get in and experience the value?
- Engage: To what degree is that app actively incentivizing repeated use?
- Embed: To what degree has the app become essential to users?
- Measure: How mature is the app at using data and analytics to inform decisions?
This framework is one we’ve used for years to help diagnose problems and uncover opportunities for our clients with mobile apps. In the past year, we’ve partnered with Google to provide these assessments for their leading customers with apps in the Play Store. What we’ve been learning we feel is too good to keep to ourselves.
We are rolling out this guide in six chapters, the first of which is Strategy. I hope the content helps you in your mobile app journey and please reach out with feedback or if you’d like to have a conversation about how Rightpoint might be able to help you.
