Can YouTube’s Promised Changes Fix the Monetization Problem?
One of the biggest, most pressing issues of the day is the gap between haves and have-nots, those who are considered the elite versus the rest of us. People seem more aware than ever of the different rules that apply to each group, or put more accurately, how rules apply to one group and not the other. And it seems that there are few areas in life that are immune to inequity.
In a letter to the YouTube community, YouTube CEO Susan Wojcicki offered her thoughts on the year recently past and her hopes for the future. In the blog post, she addresses the issue of monetization, identifying mistakes of the past year and citing future changes the platform aims to make to improve the monetization process, as well as noting the growth in the number of creators earning five or six figures and the number of channels with over a million subscribers.
While the promise of positive changes is all well and good, pointing to the mega-successes as a sign of improvement severely misses the mark for the overwhelming majority of YouTube creators. Instead of worrying about how many stars are pulling in big advertisers, YouTube should look to see how the average user is getting by with their channels, those with only a few hundred or a few thousand subscribers. In other words, the channels that live and die on the seemingly capricious changes that YouTube makes to its monetization programs.
What creators want is a fair system, one that offers the same terms and the same opportunity to creators with an army of fans and those with a small but devoted following. RightsLedger is giving creators that chance, allowing any and all to take part in its content ecosystem and derive rewards commensurate to their contribution. By uploading their content to RightsLedger, creators are entered into the daily rewards pool that distributes equitably based upon your contribution. And the RightsLedger marketplace allows creators the ability to compete on an even footing, allowing distributors to find and license the best content, not simply that of the most popular creators.
For those tired of enduring the endless difficulties of social media, there’s a chance to escape altogether, as RightsLedger is building its own social media channel. Users will be able to enjoy a 50% split of advertising dollars for sharing the same content they would otherwise, and without the concerns that traditional social media channels can pose.
Users need to take back control of their content, and RightsLedger is committed to helping them do just that.
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