Solving the Internet’s Content Problem
The internet has proven a boon for creators, but it’s not without its faults. We’ve all been given the opportunity to create for an audience that potentially spans the globe, but to truly make our voice heard, we have to struggle against the din of hundreds or millions of others sharing their output, as well as the corporate machinery that governs the web and is indifferent to all interests but their own. We also have to contend with malevolent forces that can take advantage of that indifference to rob others of the value and benefit of their work. In the face of these challenges, creators are left to wonder if they are stuck with the deeply flawed current system and what might be done to address the issues that prevent a truly secure and equitable system.
Protecting what’s yours is an increasing challenge in our current online environment. PIracy and theft are pernicious and persistent impediments to the overall well-being of the content marketplace. Who would want to continue to create and share their original new work if they aren’t even getting the (limited) full benefits because others have misappropriated it and siphoned off views and clicks? And piracy isn’t just a problem for others — we’re all creating in our own ways big and small, and we all need to be able to rely upon platforms that can help to protect what we create from being stolen or misused by others.
Reaching an audience is vital to being able to continue to grow as an independent creator. But building a loyal audience is a different challenge unto itself. There are endless options for entertainment and amusement online just a click away at any platform, and the internet has served to both connect us to others around the world while eroding the emotional bonds and shared humanity that we once had, or at least aspired to. As easy as it is for someone to find your work online, it’s just as easy for them to stop watching altogether or to leave unpleasant comments, each without a second thought. Building a following requires loyalty and investment on the part of both creator and audience, and being able to reward those who consume your content gives artists an advantage.
An online marketplace should be free to determine the relative value and worth of content by a broad public consensus; the best work gets the most views, subscriptions, purchases, or whatever the digital coin of the realm might be. But that presumes an even playing field, that all ideas and creations have the same opportunity, the same purchase in our online spaces. Having third-parties serve as arbiters of what deserves a broader audience and what doesn’t may subvert our ideal of what the internet should ultimately be, save for intervention on harmful or illegal content. Creator should have free, unfettered access to global audiences so that their content exposure is maximized.
RightsLedger is solving the problems of the old content distribution methods and creating a space for all to distribute their work free of the artificial constraints placed on existing social media sites. Uploaded content is protected against piracy and theft with digital fingerprinting, and blockchain registration proves ownership, so no one can claim your work as their own. And creators and consumers can participate in a rewards-based economy that helps to build loyalty that keeps customers coming back. It’s an ecosystem free of the barriers that prevent people from fully participating and profiting in the content distribution that makes the internet what it is.
RightsLedger has been working to change digital rights management and content distribution, and now we’re working with partners to make that happen. Join our Telegram or check out our website for more information.
