The Need for Affordable Distribution for Creators
Many creators who set out to sell their work do so with the aim of earning enough money to support their creative projects, or even enough to perhaps create artistic works full-time. But starting out as an independent creator means working on a budget that is either small or non-existent. Fortunately, we live in a time where the tools and technology available on smartphones and computers allow anyone with the ambition to capture sound and video and music at a high quality. But there are still barriers that exist for those looking to break into the world of licensing their art.
The traditional model that exists for creators to license their work is geared for big businesses and studios with large budgets that create content on a larger scale. The costs associated with licensing through existing programs disqualify small but talented creators from taking part in a marketplace that should be open to the best and most creative works, and not just those with the most money behind them. Without the avenue of licensing, creators are left to try and sell their work through other means or simply hope that they can somehow make it into the studio system in time in order to get their work seen.
As the base of content creators continues to expand, the existing solutions for licensing and monetization have failed to keep pace or to match the ambitions and needs of these new voices. Big corporations serving the needs of themselves or their own, by creating licensing services solely for the needs of the biggest content producers or guiding advertising dollars into their own pockets rather than to creators, fail to recognize the growing market and the needs and wants of a new creative class. There are countless creators looking to license and monetize their work, and audiences and platforms alike that are eager to support those creators financially, but there hasn’t been a means of connecting the two in a marketplace that allows for a fair exchange that equally benefits both parties.
RightsLedger is creating a global marketplace that seeks to be open and affordable for all. Creators can upload and register their work and negotiate their own licensing deals on their own terms, with smart contracts that ensure compliance and quick payment. Licensors and distributors can find new creators and content and build relationships directly with these artists, without having to go through intermediaries. It’s a solution that empowers creators and creates new channels of content for services eager to differentiate themselves from their competition.
Monetizing your work shouldn’t cost a fortune, and it shouldn’t benefit others more than it benefits you. RightsLedger enables creators to earn the true value of their work.
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