Who Benefits From RightsLedger
In the modern economy it’s fair to question to whom the benefits of any product or service accrue. Free is never really free, and even paid services aren’t above trying to squeeze a bit more from their customers. Most of us have given up on the idea that fair and equitable treatment in our online behavior is possible; the news has taught us over and over again that there is more going on at tech giants than we know, or that they want us to know. And we’re all made to feel the inequity of this prevailing unfairness and exploitation to some degree.
Our content is our universal contribution to the digital economy, the one thing that unites the vast majority of us, no matter how we otherwise spend our time online. It grounds each of our our online presence, and it is that presence that drives the commerce and engagement of the internet. But we are ever more aware of the fact that our content, indeed the internet itself, doesn’t really belong to us. Rather it belongs to the companies that govern our platforms and pay for the advertising that populates our screens, seemingly more every day. Everything we do is on terms set by others, including posting and sharing the content we create.
What if it was possible for a free and open content marketplace to exist? What would it look like? It would have to prize security, as too many companies now seem to play fast and loose with our private information. It would need to be fair and transparent, with terms that are clear and upfront when you sign up; we’ve all ended up in a bargain we never really agreed to due to a shifting set of terms and conditions from the services we rely upon. More than anything, it would have to offer the empowerment for its participants to create and distribute the work they want as they want, without having to worry about what advertisers like.
RightsLedger offers users control and freedom, which are both in increasingly short supply as corporate interests look to tighten their grip over the internet. Once creators sign up, they are able to take part in a broad and independent marketplace that can reach interested audiences directly with their work. Independent filmmakers can find the right distribution for their project, or amateurs can find people interested in their pictures or videos. Their uploads will be authenticated to prove ownership, and RightsLedger’s fingerprinting solution for uploaded work will help prevent infringement. And creators are able to deal directly with customers and set clear and fair terms for transactions.
In a fair marketplace of ideas, creators should benefit from what they create, and RightsLedger is working to change the relationship between creator and platform.
RightsLedger wants your feedback on how current platforms restrict your ability to share your content; join our Telegram channel to contribute to the conversation. For more information, visit our website.