Why Facebook’s Problems are a Worry for Creators
As consumers, we’ve become reliant on good faith and best practices from the monolithic tech giants that we all use on a daily basis. There was a time that choice and competition ensured a degree of honesty and effort from any company that sought to keep its customer base, but the hold that singular companies seem to have on particular media means that they only have to do enough to keep you from quitting social media altogether, and even then, how long will you really stay away when that fear of missing out sets in?
The latest data point in the ongoing case of corporate neglect comes from Facebook, which, in addition to their multitude of sins on the fronts of privacy and personal data misuse, left millions of user passwords visible to Facebook employees on an internal server by storing them in a plaintext file. The problems have become so numerous and damning that the company’s apology tour never really seems to end, but simply start anew at the beginning of each news cycle. It may even come to pass that we come to view Mark Zuckerberg’s portrayal in The Social Network as charitable.
And yet for all the issues that might sink a smaller company, Facebook continues on much as it has before, because users want to stay connected to everyone they know, and creators need the massive audience that remains on the platform despite its issues. Creators in particular are at the mercy of larger trends, forced to go where the people and the money are if they hope to earn a living. And money, particularly ad dollars, have flowed directly to Facebook and Google and its many concerns.
If creators are to have any hope of finding a better way to monetize their work, they need to be able to have an alternative to the existing platforms that offer little. Fortunately, RightsLedger is building an alternative that benefits users, not corporations. With Milio, RightsLedger’s social media platform, users will be rewarded for sharing their content and creating a community. And RightsLedger’s streaming platform MilStage will let creators build and monetize their own channel through advertising or subscriptions. Most importantly, creators remain in control of their work and how they wish to use it, rewarding themselves and other creators rather than companies that abuse our trust.
To learn more about Milio, MilStage, MilDeals, join the RightsLedger Telegram channel.
