RightsPhoto by Kaique Rocha

Why Your Content Matters

Change can be difficult to achieve, especially when it comes to ingrained beliefs and habits. We’ve conditioned ourselves to think that due to the overabundance of content that exists across a variety of platforms, no one thing or individual contributor has any value. We believe that we are part of a huge conglomeration of users, driving the value and visibility of platforms by our sheer numbers, rather than the intrinsic value of each photo or video we share. And while we are each part of a collective of millions that use social media, each individual creator and contributor is important and valuable.

It’s impossible to say what someone else’s photo or video might mean to them, or how it might impact someone else who views it. That why the value of each piece of content should be determined individually, not collectively. Social media platforms are meant to act as neutral intermediaries, but we’ve seen time and again that they’ll change their rules to suit their interests and financial gain. Creators should be able to set the value of their work and achieve the maximum visibility for it, and the public that views and consumes such things should be able to see it and offer creators compensation in return.

Many of the lasting images that stay in our collective memory started out as simply pictures or video recorded by someone with the good fortune to be in the right place at the right time. No one can predict what will draw interest or capture our imagination, so every one of us with a camera has the chance to create something of real value and lasting permanence. Sharing those photos on Facebook might give you a wider reach, but it comes at the expense of giving up your control and ownership of what you’ve managed to capture. Worse yet, it gives others the chance to use it without attribution or compensation to garner the attention and revenue that should be yours.

RightsLedger offers creators the ability to maintain the rights to their work by allowing them to register their content on the blockchain as immutable proof of ownership. They can distribute their work to interested audiences and reap the rewards that are accrued from that interest, rather than social media platforms. Most importantly, it renews a sense that ownership and rights on the internet matters, and that the power over the flow of revenue on the internet can belong again to those who are driving the value of these enterprises, rather than those who serve as gatekeepers and arbiters of what is valuable and who reaps the benefits of content creation.

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