How to rebound from the crisis in your B2B marketing strategy? by Etienne Viellard, expert Ring2Success

Ring2Success, the operational support program dedicated to Ring’s portfolio companies, presents its very first batch of podcasts which give the floor to some of its experts in order to have their views on the business priorities to rebound in a post-covid environment.

We start with Etienne Viellard, former Marketing Director at Oracle, Neolane and Sales Force who has been running Eleius for almost 7 years in order to help French BtoB start-ups and scale-ups grow and scale globally.

Listen to the podcast (French version)

In this podcast, Etienne gives us 5 priorities to focus on during this period:

1. Talk to your clients and prospects and listen to them to understand what is going on for them and how you should adapt.

2. Make adjustments in your lead generation machine to adapt to the context.

3. Use the period to work and update your marketing collaterals.

4. Invest in your CRM data: cleaning, upgrading, etc.

5. Be more agile when it comes to lead generation.