Answering Service Experts — Increase Client Retention
When running a business, client retention is crucial. The best customers are repeat customers. Repeat customers are proving that they have trust in and loyalty to your service, and these customers will happily work with you to keep and improve the business relationship. These are also the customers that will advertise your business by word of mouth to their friends and relatives. Retention can be improved by staying attentive to your clients’ needs, and making changes to the products and services that you provide accordingly. Below are five proven techniques for improving customer retention.
Don’t Direct Customers To Your Voicemail
One of the best ways to scare off potential customers is to direct them to your voicemail. Even current clients and customers will probably think about looking elsewhere if they can’t immediately get a hold of you. Instead, use a 24/7 live answering service to combat the perceived indifference of voicemail. A live representative can field phone calls and forward them to the appropriate parties and employees in your business.
Email Your Customers About Special Offers and Promotions
Email marketing is one of the best ways to stay in contact with your customers and inform them of what you have going on. Whether you have deals, openings for new clients, or promotions, make sure to regularly inform your customers and clients who have legitimately subscribed to see your updates.
Actively Engage Your Audience on Social Media
There’s nothing worse than business social media accounts that make no effort to talk to and engage those who are already following them. Presumably, these followers will be interested in your products and services already, so your best bet is to publish relevant content on your social media platforms and reach out to people who express interest in these posts.
Return Calls Quickly if You’re Unavailable
There’s nothing worse than the perceived indifference of voicemail. If you are not timely in calling your clients and customers back, or calling back new clients and customers, they might very well move on. Avoid this problem by hiring a 24/7 live answering service like Ring Savvy. Ring Savvy can provide live representatives of your business to handle phone calls immediately.
Ask for Feedback to Improve
One of the biggest mistakes that businesses make in terms of client retention is failing to improve. Instead of assuming that you know best, take a customer-based approach. Talk to your customers and clients about what you can do to make your products and services better. They are already loyal customers so they will be happy to work with you to see you improve.
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Originally published at www.ringsavvy.com on April 18, 2016.
