Creating a Pandemic Messaging Distribution Plan for Your Brand

There is no doubt that the COVID-19 pandemic has presented many new and unexpected challenges for businesses of all sizes. Safety, staffing and stability are all issues that companies have had to take into consideration while operating in 2020. Marketing departments have been working on overdrive, as brands strive to develop effective messaging to inform and empathize with consumers. But drafting these messages is just half the battle, however. Creating a distribution plan is the other necessary piece. As a graphic designer who has worked with brands both big and small, I’m sharing my strategy on how to best reach and inform your audience.

Consider Your Messaging Channels

Given the urgent and ever-changing nature of COVID-19 messaging, it is important to consider what messaging channels your brand will utilize. Earlier this year, I worked with a regional company to design COVID-19 messaging collateral to communicate the brand’s aid efforts to customers. The marketing department decided that email would be their primary channel as it would let the company reach a large number of people while including a larger amount of information.

Taking into consideration the possibility of frequent updates however, it was determined that this designed collateral piece would be repurposed for web and social media as well.

Continue reading on https://www.riseworks.io.