Storytelling and Trust

Stories build trust. When people share stories with each other, it gives the listener some insight into the person they’re dealing with, their history, their background. And, if the story is interesting, it gives the listener reason to pay attention as the story progresses.

Humanity has been attracted to stories for thousands of years because stories were the only form of passing down mankind’s history before any written language was developed and it has always been the way we teach each other.

To this day, stories still intrigue and capture the human imagination, while they connect us to each other at the same time. Stories develop relationships and friendships. Ultimately, stories develop a sense of trust.

This is the very reason why so many businesses, large and small, look for copywriters who write compelling and true stories that delight their customers, while solidifying their brand marketing. Brand storytelling has become an innovative and necessary part of any company’s marketing process. When posted consistently — once a week or twice a month — on a company’s website or newsletter, customers have good reason to return to the site on a regular basis because they look forward to being entertained, while inadvertently finding insights and common ground.

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