XTRA Case Study: Manifesto & Website Design

Have you ever been at the crossroads of having this perfect vision in your mind that you want to translate into a tangible product, but you’re missing the design skills to do so? This is a common place to be, but an effective solution can be hiring a freelance designer to bring your idea to life.

I was recently connected with XTRA, a fitness startup that is changing the virtual fitness game through innovative technology. We worked on two projects together through Rise — first a Trainer Manifesto marketing document and secondly a two-page website redesign.

The Process

After an initial conversation with the XTRA team, I had an understanding of the design direction they wanted to take their Trainer Manifesto. We had complete open lines of communication through email, messaging and phone calls throughout the design process to ensure my designs were accurately translating their vision into reality. The goal was to elevate the existing Manifesto document to reflect that XTRA is an innovative tech company that attracts the best of the best.

I was inspired by XTRA’s tech-forward nature for many design elements. I also wanted to exemplify the fluidity between the instructor-client relationship on XTRA through the background design.

I believe in keeping close lines of communication with a client throughout the duration of a project to ensure the design aligns with the client’s expectations. Below is a before and after of the Trainer Manifesto.

Continue reading: https://www.riseworks.io.