Empowering Retailers and SMEs across India

Risor
Risor Blog
Published in
4 min readJul 8, 2022

The growing popularity of wholesale markets in India

Wholesale markets like Hing Ki Mandi in Agra, Sadar bazaar in Delhi, Textile market in Surat, Johri bazaar in Jaipur, and Bura bazaar in Kolkata have emerged as the primary choice of retailers to source products. A major part of wholesale trade in India arises from these markets.

A greater number of retailers in India visit such wholesale markets to buy stock for their stores. Though it sounds easy, it’s quite challenging for them as trust and credibility issues often crop. Plus, visiting such markets frequently is time-consuming, draining, and results in a lot of expenditure as well. Resultantly, they would settle for buying large quantities of products to save themselves from the hassle of visiting frequently. However, this has its own downside as they need to lock their working capital for a relatively longer duration, and a greater inventory risk stares at them. Thus, buyers have a hard time keeping their inventory updated.

In the case of sellers, the traditional options limited them to either their existing network of buyers or footfall in their business. Further, payment collection is also delayed and riddled with uncertainties. Consequently, the possibilities of expanding the business are also quite limited.

Why has Risor become the first choice of these Retailers? To understand this, let’s take a deeper dive into the b2b trade of India.

Rise with Risor

In 2021, Risor was established, and within a couple of years, it has evolved into the fastest-growing network of manufacturers, wholesalers, and retailers in India. It is specifically designed to empower small and medium-sized businesses and gives them a platform to scale and grow their business.

How Risor gives buyers an edge

  1. Variety of products- A one-stop shop for all your business needs. From Footwear, Clothing to Jewellery, you can find them all under one roof.
  2. Connect directly with Wholesalers & Manufacturers- No more visiting physical stores! Buy products directly from manufacturers and suppliers at discounted prices. Buyers can directly connect via chat, call, etc.
  3. Keep up with market trends- When you sell on Risor, you can easily keep up with the ongoing trends as we collect in-depth customer insights such as products that are in high demand, consumer behavior, etc. and this helps you make necessary changes to your stock resulting in better ROI.
  4. Lower-costs-You can purchase in bulk for your business at a very competitive price that we ensure you won’t find anywhere else. Plus, you get access to some best deals & discounts.
  5. Transparency- Whether you run a local shop in the neighborhood or a big retail store in a mall, at Risor you get equal opportunities to grow.

Now, let’s take look from the seller’s perspective as well.

Why is Risor the first choice of sellers in India?

  1. Widen your reach to a customer base of 10,000+ network of engaged buyers with an all-India presence.
  2. Zero Investment- Download the app and you can start selling right away. Plus, you receive reliable & on-time payments.
  3. Ease-of-use- You don’t need to be tech-savvy to make your shop up and running. It comes with a user-friendly interface. Plus, you can always reach our support staff and they will do all the work for you from start to finish.
  4. Better browsing experience- You don’t need to spend hours manually sharing products with your customers on WhatsApp. You can do it in a matter of seconds with Risor- uploading products, creating catalogs, keeping track of inventory, and sharing with customers can be done with a single click.

How is Risor different from other platforms?

  1. Retailers & sellers can connect directly- Unlike any other platform, at Risor, retailers can directly connect with the sellers. They can connect over chat or call and negotiate prices with just a click of a button.
  2. Increase your profits & cut costs- Like other platforms, Risor does not pass intermediaries such as wholesalers to fill its own pockets with profits and cut costs.
  3. Pricing flexibility- Offers pricing flexibility so that you can share prices based on customer segmentation. In simple words, you can take benefit from differential pricing that allows you to keep less prices for your repeat buyers or loyal customers.

Journey so far

Risor was created with the belief that a b2b marketplace is the need of the hour, a platform is needed for Indian SMEs that allows them to scale their business by bringing their offline store online. We are overwhelmed with the speed Risor has become a household name among b2b buyers. It has just been 2 years since Risor launched and there has been no looking back.

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