It might sound harsh, but it’s true. Really ask yourself, when was the last time you read a magazine, let alone an ad in a magazine. What about when you didn’t fast forward TV commercials or took a trip to the bathroom when they came on?
I bet you can’t….
This is why Digital Marketing is essential to the success of your business. You can have the best video or marketing campaign, but if you don’t have the attention of your target audience, they will never see it.
The basics of Digital Marketing break down to the following:
A very short but very sweet article explaining Voice Posting
We all post on Social Media for the world to see, but what about announcing what you have to say throughout the entire home of your customers?
That’s Voice Posting.
The Amazon Alexa developer platform is not…..the friendliest for the end consumer. Tons of no code builders were born and the industry is really booming. One thing I noticed was that out of all of these solutions, there was something lacking. Some form of engagement lacking that couldn’t fulfill the needs of one of my clients who we currently had…
What is an Alexa Skill, anyway?
I’m sure you’ve seen one of these around, if you don’t already have an Amazon Echo device. Basically, it’s an in home assistant that lives in the home of your customer that allows them to do things like shut the lights off, remind them of things, order food, and get information as quickly as possible.
So why not use this device to scale your brand?
The television lives inside of your customers home and that was the single most effective tool for advertising, but those days are over. …
Alexa, ask RJ Media for tips on posting to Facebook
A simple question such as the one above opens up the door for your brand to be regarded as an industry leader. Recently we released an Alexa Skill into the wild that didn’t take long to design, but can have a long lasting return on investment when it comes to our brand. Like your business, we have a target audience, and that’s other businesses. …
If you answered yes to any of those questions, you’re ready for a chatbot. Think of a chatbot like a virtual YOU. A place for your followers to chat as if they were talking to you.
This might be the case for some of you. How many monthly active users do you currently have…
It’s true, you need a human element for sales and there’s no arguing that. What most people don’t understand though is that having a chatbot do most of the heavy lifting is similar to putting that information into a video or advertisement anyway. The key difference, is that Chatbots are interactive. Now your users feel like they are talking to someone or something that can give them answers.
What do I mean, isn’t that what the Ad is for?
Recently I was experimenting with Chatbots and I was inspired by a demo to incorporate FAQ’s and case studies into our…
What exactly is a Flash Briefing? Well let me put it to you this way. It’s like a short podcast, except the whole house can hear it. So imagine John asks Alexa for his flash briefing episode to start his day off. Your Inspirational Quotes episode is now playing for anyone in the same room to hear. That could be an X number of people that now know who you are. They hear your jingle, your voice, your thoughts….your Brand.
Ok, so you now have an overall view of what to expect as an audience, so how do you get…
Tales from a client services startup on Long Island