10 Steps to Launching Video Gold

Richard Adler
Mar 20, 2020 · 5 min read
Photo by Jakob Owens on Unsplash

Once upon a time, video was a shiny new tool afforded only by the savviest of marketers. But thanks to technology and 5G, those days are long gone. Video is finally the democratized soapbox we all need. Whether you’re just getting started or you’re a seasoned communications pro, here are 10 steps every business should consider before embarking on a video campaign.

1. Make a Mission Statement

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2. Terms of Success

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3. Identify your Target Audience

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4. Make a Budget

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5. Find Comparables

6. Streamline Direction

7. Distribution Strategy

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8. Schedule

9. Measure Success and Failure

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10. Be Strategic

Thank you for reading. I’m the founder and principal of RMP NYC, a strategic video production company based in NYC. Visit our website for more information.


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