Conference Calling is just so Corporate America

Our first project meeting via conference call took place on the 28th of May. After trying Skype and Google Hangout (and failing) we settled for a conference line.

This was made difficult by the fact that Stef was at school, Ronald was at a very noisy networking event and I was still at work! We pressed on regardless and it was great to see that lots of progress had been made.

During the previous week we had finally settled on a logo design and here it is..

I used Fiverr.com again and paid for 2 different designers to provide me with logo designs. After it became clear that the first designer was on a completely different wavelength, I was really enthused to find the second was able to capture exactly what I was looking for, after only two amendments we settled on the above design.

Now that we had a Logo, I could finally get moving on creating social media accounts to be used to begin building an audience and a buzz around the app. I managed to create both a Facebook Page and Twitter account and started posting celebrity related content regularly in order to build an identity.

With the Facebook page I ran an experimental ad for 1 day to get things moving and by the time of the call I updated that we had 47 likes in just 2 days. I wanted to do the same with the Twitter account but unfortunately Twitter restricts ads for any account less than 2–3 weeks old so we would have to wait. Instead I set about following celebrities, celebrity news accounts and gossipers which led to their followers following me. At the time of the call we had 85 followers and I was releasing 4 or 5 tweets a day.

Stef had been busy creating the basic app structure and had put a few design themes together. As you can see from the prelims below, we now had the 3 main screens of the app and some of the main functionality such as different game statuses and leaderboards.

A deliverable on mine and Ronald’s part was to select a designer by this meeting. I had been quite successful in finding a potential designer and had conducted a few discussions with her (Wanda from Thailand) but unfortunately it ultimately led to nowhere after she dropped a bomb on the morning before the phone call to let me know she couldn’t commit and to wish us luck with the project. Back to square one.

Now we were getting towards having a functioning app, it was imperative that by the next meeting, Ronald and I had to have found a designer! We committed to this and setup the next meeting for a Lunch that we would bring the designer to on 14th June.

Other than that deliverable, Stef would work on the back end of the app, would work on initiating a new game and the ability to connect to other players. I would also continue working on the social media marketing as well as experiment on Google PPC to find suitable headlines.