Alfa Romeo 1750–2000: The Story Of The “Big Giulias”
Arese, Milan, 1968. The new Alfa Romeo factory is busy building the Giulias that Italians can’t get enough of. To better attack the export markets, which favored larger cars, the company prepared a new model with an old name: the “1750.”
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3 min readOct 3, 2020
The “1750”, also known as the “Berlina” in some overseas markets like the USA, was a new model but not a new car.
The “1750” name did not match the engine’s actual capacity, which was 1779cc.
To save time and money, the “1750” was a close derivative of the Giulia, retaining its running gear and most of the underlying structure. Even the windscreen was carried over. Under such circumstances, there wasn’t much Nuccio Bertone, Alfa’s trusted design consultant, could do to differentiate the new model from the Giulia it was based on. Still, the end result is perhaps the least inspired to ever come out from the famed design firm. Well proportioned, restrained… but decidedly unsexy.
