Roadster Life
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Roadster Life

The adorable Fiat 500: from sales flop to design icon

Tap “Italy” into a Google image search tab, and it won’t take long for a Fiat 500 to appear among the country’s various picturesque, dreamy landscapes. Here’s the story of what’s perhaps the most “Italian” automobile of all…

Fiat 500 Story
The 1968–72 Fiat 500L (picture from media.stellantis.com)

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Matteo Licata

Matteo Licata

3.4K Followers

I’ve been obsessed with cars for as long as I remember and, after working in automobile design for a decade, now I’m a lecturer, a published author, a YouTuber