The Tragic Failure Of The Alfa Romeo Brera
Dostoevskij wrote that “beauty will save the world,” but it certainly didn’t save Alfa Romeo, much less the Brera.
By the time production was terminated, in October of 2010, just 21.786 Breras had left Pininfarina’s production line in San Giorgio Canavese, and brand-new examples could still be purchased well into 2011.
However, as they say, time is a great healer and the greatest revealer, and that definitely applies to the Brera, which is now being rediscovered and appreciated by Marque enthusiasts.
Show-stopper
The story of the Brera started at the 2002 Geneva Motor Show when the legendary automobile designer Giorgetto Giugiaro unveiled the stunning Brera concept car, built on the floorpan and running gear of the contemporary Maserati Coupé.
To say the car, named after a fashionable Milan neighborhood, was well-received is an understatement: critics and public alike fell head over heels for Giugiaro’s latest creation, which stole hearts and awards wherever it went, so much so, in fact, that even the notoriously…
