Roadster Life
Published in

Roadster Life

The Unlikely Saviors

How an outdated supermini and thousands of image-conscious Italian women unwittingly saved one of automobile history’s greatest names.

Lancia Ypsilon
The latest iteration of the Lancia Ypsilon supermini (c. Stellantis Emea Press)

As it’s been widely reported, the powers that be at Stellantis have decided to invest in the revival of storied Italian brand Lancia.
The move has been welcome by automobile connoisseurs the world over…

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