Roadster Life
Published in

Roadster Life

The weird and wonderful history of the Alfa Romeo badge

Few automobile brands enjoy a following as large and passionate as Alfa Romeo. Yet few people know the history behind its ornate and colorful emblem, and probably even fewer have ever noticed its subtle evolution over the years.

Alfa Romeo Logo
The badge on an Alfa Romeo 4C (picture from Wheeslage.org)

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Matteo Licata

Matteo Licata

3.4K Followers

I’ve been obsessed with cars for as long as I remember and, after working in automobile design for a decade, now I’m a lecturer, a published author, a YouTuber