Roadster Life
Published in

Roadster Life

Innocenti Mini 90 120
Period promo shoot for the Innocenti Mini 90 and Mini 120 (c. Wheelsage.org)

When Italy reinvented the Mini

During the 1960s, the Milanese company Innocenti became a not insignificant player on the Italian automobile market through the British cars it assembled under license. Chiefly among those, the Mini, whose Italian production started in 1965.

The Minis from Milan were generally better appointed than their Birmingham counterparts, as Innocenti cleverly positioned the Mini a cut above the run-of-the-mill Fiat…

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Matteo Licata

Matteo Licata

3.4K Followers

I’ve been obsessed with cars for as long as I remember and, after working in automobile design for a decade, now I’m a lecturer, a published author, a YouTuber