Why the Bertone Carabo is the greatest concept car of all time
During the heyday of the Italian automobile design industry in the late 1960s and early 70s, the creation of outlandish one-off prototypes to wow the crowds visiting motor shows like Turin, Geneva, or Paris, was an integral part of these firms’ business. And none did it better than Bertone…
Published in
4 min readApr 15, 2023
Rolling advertisement
As commissions from large automakers were the lifeblood of firms like Bertone and Pininfarina, show cars served as rolling advertisements encapsulating the best of the company’s creativity and technical expertise: three-dimensional manifestos of the firm’s vision for the future of automobile design.
Most of these unique creations have long been forgotten, save for a select few that managed to exert a lasting influence on the automobile’s aesthetic evolution: perhaps none more so than Bertone’s Carabo, presented at the 1968 Paris Motor Show.
