YouTube Ads Just Got Way Easier (Seriously!): YouTube Reservation Campaigns

Okay, if you’ve ever tried to get your YouTube ads in those prime spots, you know it could be a total headache. Well, Google just changed the game! They’ve seriously streamlined how you set up some of the coolest types of YouTube campaigns.

What’s This All About?

It’s called Reservation Campaigns, and basically, you pay a set price for a guaranteed number of views. This is huge if you’re trying to build major awareness, launch something new, or give your brand a makeover with top-notch video placement.

The Super Cool Part: You Can Do It Yourself

Forget endless back-and-forth with your Google rep (much love to them though!). Now, you can set up a bunch of these slick campaigns right in Google Ads. Here’s what you can play with:

• YouTube Select Lineups: Think the best-of-the-best channels in your niche — fitness, cooking, whatever your people are into. Tap into those super loyal audiences directly.
• YouTube Shorts Lineups: If you haven’t embraced Shorts yet, it’s time. Reservation campaigns let you get into this crazy popular format.
• YouTube TV Lineups: Your ad mixed with live TV? Yep, totally possible.
• CPM Masthead: Want the king of all placements at the top of YouTube? This is it.
• Standard YouTube Stuff: Even your normal YouTube campaigns can now use this fixed-price model.

Don’t Forget Targeting!

Find your perfect audience using channels, topics, interests, demographics…it’s all there.

Track Your Success

Even though your price is set, you want to know how the ad itself is performing! Watch those views, reach, and how much each view costs you. This helps you figure out if your creative is resonating.

How To Use This To Your Advantage

If you test a lot of ad variations or use YouTube across your whole marketing strategy, these reservation campaigns are amazing. Get your best-performing stuff in front of the most interested audience on the coolest placements.

The Big Takeaway

Google’s making YouTube ads more accessible and transparent. It’s still changing, so always do your research. But here’s the thing: Don’t be afraid to jump in and give these new Reservation Campaigns a go! Your YouTube strategy could get a serious boost.

Read the full article at Rob Blog: https://2ly.link/1w5ro