Kinetic Typography: Ideation
P1 Audio Selections
My Choice: https://www.youtube.com/watch?v=6Qq7754ZZlE&t=90s 1:33–2:03
2nd: https://www.youtube.com/watch?v=i41a6NH48Lc 00:00–00:45
3rd: https://www.youtube.com/watch?v=irYGFAi93tY 00:24–00:58
P1 Test Stills:
P1: Animation Test:
(above) 2 sec animation testing colors, timing, and animation techniques.
15 Second Animation:
32 Second TEST Animation:
Final Kinetic Type Project:
I wanted the type to somewhat reflect the environment, characters, and the time that they were in. The temple owner has a lot of body paint and I wanted to portray that in his typography, so I used a similar blue to his tattoos. The blue compliments the foreman’s yellow, which refers to his business and the construction hat he wears throughout the scene. Large display type (Wak) bears a heaviness to it to relate with the primitive rock formations around them. The temple owners type feels primitive with misshapen slab serifs of Inika and the construction worker in a way felt like a relatively out-of-place reference to modern construction and I wanted him to reflect it with a more modern geometric Gill-sans to contrast. The overall conversation they are having is very energetic and I wanted to capture that energy and emphasize that banter between the two characters. The animations are to better reflect the actions being explained by the two protagonists and emphasize spatially how some things are laid out.