5 Tips To Get The Most Out Of Your Client Entertainment
Whether it’s the big game, or the concert of the year, getting your client tickets can be the difference between landing the deal and losing out on it. The average ROI of client events is between 25–34%. Bringing your client to a show or sports event can connect your customer with their passion. As a result, you can learn more about them and in turn, build a better relationship.
80% of business people believe live events are vital to the success of their companies. However, like any great business tool, you must learn how to use tickets effectively in order to benefit the most from them. When used incorrectly, they can offend your customer and do more harm than good to your business. So follow these five easy tips and you can be sure to get the most of out of your tickets.
- Invite Your Clients Early: Your client has a busy schedule. Inviting a guest to an event early gives them time to prepare, get excited and brag to their coworkers about you and the event your taking them to. Get that invite out early and let the tickets do the work for you.
2. Not Every Game Is Created Equal: Nobody likes sitting in the nosebleeds. Neither do your clients. Spending the extra cash on premium seats for your potential customer lets them know their business is important to you. Therefore, it’s worth it.
3. Do Your Research: While it may sound obvious, make sure you’re inviting your client to an event they actually like. If they’re into basketball, take them to a basketball game. If they’re a Blue Jays fan, take them to a Blue Jays game. If they like Jay-Z… you get the point.
4. Avoid Embarrassing Conflicts: Don’t invite a Coke representative to a game at the Pepsi Center. While your prospect may be a fan of the team, it might send the wrong message if you take them to an arena or venue sponsored by their competitors.
5. Have Fun With Your Client: This one is easy; enjoy yourself. If you can show that your having a good time, then it’s more likely your client will have a good time too. Sports games and concerts are meant to be fond memories no matter what the context is.
According to research, live event attendance has been proven to improve people’s well being. If it’s all about making your clients happy (which it is) then taking them to a sports game or a concert is a sure fire way to do exactly that.
Now go enjoy the game!
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