“From the Devs”: Why Roblox is Great for Business, by BlockFaceSteve
How many times have you failed?
We failed a lot, until one day we found Roblox.
Our love and desire to grow a business has been hindered by intense learning curves, challenging markets and high startup costs. Roblox provides a platform that can sweep away so many of these issues and provide a launchpad for your new business.
I’m BlockFaceSteve, and together with BlockFaceBob we formed Block Evolution Studios, a full-time studio that has been successfully growing for well over a year. I joined Roblox over 8 years ago and have witnessed the platform evolve into an awesome place for developers to start their career. Don’t just take my word for it though; this article will walk you through a few short steps on how to get started on Roblox.
Step 1: The Plan
I’d be lying If I said Roblox wasn’t competitive. Games are always jockeying for top spots, but to succeed and grow you don’t need to land a game on the front page. The market is constantly expanding and there are thousands of players who are still waiting for their dream game to be made. Finding and developing for gaps in the market is where the greatest successes can be found. For example, we run multiple small games and they all have an impact in our monthly revenue:
Step 2: Get Funded
One major attraction for us is that all you need to get started is a computer and an internet connection. Unlike other platforms, Roblox does all the expensive setup work for you. You jump straight into developing games with servers that automatically scale to match your player count, safe and secure payment systems and of course, a huge user base ready and waiting for the next big game.
Step 3: Start Building
The hardest step into any industry is learning how everything works. Roblox is an awesome place to start because there are so many resources to help you develop and build your first games. The Developer Hub has all the information you need to get started and the community is always at hand to help you out on the Developer Forums.
Anxious about learning to program in Lua? It’s never been easier with a great set of tutorials on YouTube by AlvinBlox.
Step 4: Promote
Taking your product to market is always a challenge, however, Roblox’s built in advertising system gives you direct access to an audience to start populating servers right away. Learn more about our marketing techniques by watching RickyTheFishy, BlockFaceBob and I discuss marketing strategies at RDC.
Step 5: The Perks
Roblox development comes with loads of great advantages that are often overlooked. I’ll mention a few, but keep in mind that there are loads more beyond this.
Developers have an opportunity to get involved in the community by joining the Developer Forums and, once they join, developers gain access a huge group of experts ready and waiting to help you solve problems and find great collaborations. (How to Join the Developer Forums)
Events and featuring opportunities enable you to promote your games to a wider audience and ensure your game is thoroughly tested. The programs encourage you to meet Roblox’s own guidelines to make the best user experience possible.
Yearly developer conferences allow users to share ideas and meet developers form all over the world. A wide array of talks by top developers and Roblox staff can help inspire and improve your next creations.
So, why Roblox?
You can start with nothing and make everything.
The market is constantly growing and ready to take on new development studios all the time. The community and Roblox are there to support you all the way. If you have any questions or problems, feel free to reach out to me on twitter at BlockFaceSteve.
Want to follow BlockFaceSteve’s latest projects? Check him out on Roblox or Twitter!
New to Roblox Development? Join millions of developers in Roblox Studio and make your first game with help from this page on getting started.
