Developing a mobile application is favourable in many situations, but there are simpler and more obvious solutions in various cases now. With the evolution of Messenger chatbots, a completely new form of interaction has appeared.
Here are ten reasons why you should consider investing in a chatbot instead of an app.
1. No need to install
It’s hard to convince users to install yet another application. Installing a new app requires free space and minimal expertise. None of them is needed for a chatbot. There is no need for free space and no installation required. Moreover, you do not need to register every single time.
2. More natural to use
When we install a new app, it takes a while to get to know it. Where can we find this or that, what the buttons do, where the settings are, etc. The primary interface of the chatbot can be used in the most ordinary way: writing. And everyone can and does write every day.
3. Instant access
Many good bots fit in small spaces. You need nothing but an instant messaging user account to use them. More than 5 billion people worldwide use messaging applications. For them, a chatbot becomes immediately available and usable without having to do anything.
4. More personal
A brand is successful if the user can make an emotional commitment to it. This can be achieved with a mobile application for sure, but it is not easy. An app is relatively impersonal. In contrary, a chatbot — as it communicates by text — can reflect its brand values in its wording. If we make the chatbot personality on point so it speaks the voice of the brand it represents, the user experience will be like talking to the company itself.
5. Platform independent
The development of an app can cause a serious headache as people have thousands of different types of phones. There are those who use multiple devices with different operating systems at the same time, but making an app cross-platform is not necessarily an easy task. Chatbots, on the other hand, are within messaging applications, so they are already available with the same account on Android and iOS devices, tablets, computers, native mobile and desktop apps— so basically everywhere!
Developing a chatbot can be accomplished at a lower cost than a mobile app. Because both the user interface and the operating platform are provided by the messenger application itself, the development process is more cost effective. For example, there is no need to develop a separate Android and iOS version, as IM apps have already made them.
7. Know better what the user wants
For this, all we have to do is look at what users are asking our chatbot about. Because people communicate textually, they can express what they want, so we can tailor the bot functionality to meet real user habits. A mobile app is not necessarily able to monitor how users try to access features or what obstacles they encounter.
8. Easier to improve
This is important because of the previous point. Adding a new feature to a mobile app may require many development days. In contrast, teaching a chatbot to a new thing is, in most cases, a simpler process.
9. Social media integration
People hang a lot on their phones. Marketing experts know this very well, so it is almost evident that companies communicate with their target audience through social media. For example, if an interested person visits your Facebook page, they can meet your chatbot immediately. So you can offer them to contact you before the user has ever had any need.
10. This is just the very beginning
In many cases, chatbots are able to replace a mobile app now. The potential of chatbots is constantly evolving, and we are continually looking for areas to use them. Technology is developing at an ever-increasing pace, but it is already beyond doubt that chatbots are here to stay.
So if you are considering mobile application development, it’s worth thinking about the possibilities offered by chatbot technology!
Disclaimer: this is a translated version of an article originally posted on our own botblog.hu, on April 3, 2019.