What should we write about?

Image credit hercampus.com

For the past few months, a few of us at RobusTest have been making a conscious effort to share our thoughts and experiences in the form of articles & blog posts. The intention was to recognise our own thoughts and experiences, nurture an ability to articulate them, explore others’ point of view — of course, we also hoped that this would raise our visibility on social media platforms.

We have written mostly on our approach to product development and customer development. You can read them on our blog and here on LinkedIn as well. We received a good response with Production Nation (an iSpirt initiative) picking up some of our posts for their newsletter. A big thank you to Avinash and Product Nation team.

However, I realised that the posts we wrote also had an air of — “we know what we are doing”, rather “we know where are going”. It seemed to have a tone of “we have figured it out”. Anyone who has run a business, especially in the starting years, knows that this notion is the farthest from truth you will ever be. You may think you know, but you actually do not.

On a daily basis we are plagued with questions ranging from the mundane “Do we buy this computer monitor or can we do without it” to the business-changing “Is this customer trying to turn our business model on its head? And if yes, should I go along or should I stall?”.

I will leave the questions of the former kind at rest for now. The latter category which affects one’s business in a much more direct way are not easy to answer. In fact, I believe, the purpose of a question is not to seek an answer but to seek clarity and that may take time. A lot of time.

Starting with this post, we will start exploring some more contentious questions that we face when running our startup. We will try to be as open (and as less sterile) as possible. Of course, where not considered proper, we will withhold names and such details. We hope we can start discussions around the topics we raise and hopefully evolve our understanding of them.