3 Types of Videos Every Business Must Have
Lately we’ve been seeing everyone redo their websites because their SEO teams have been hounding them about adding videos. Turns out Google is now giving way more importance in its search results to websites with videos.
Now we know why there is a shift from text to video.
A video is designed to provide information, explain the product or service, showcase its unique features, teach the viewer how to use it and feel its magic. But most businesses end up mixing everything and make the video feel like a patchwork because they do not know what type of videos should go on a website.
Therefore it is important to segregate content appropriately. These 3 types of videos will help to get a strong message across to visitors.
1. Explainer Videos
Explainers are meant for the homepage. 4 in 5 customers found explainer videos helpful in understanding a product or service. Their purpose is to tell the customer what the product or service is, why it is unique and how it will solve their problems. The main goal is to give the viewers a deeper understanding of the product/service. They should be able to get familiar with the product or service without having to use it.
Advantages of Explainer Videos:
- Clarify your product or service
- Increase conversion rates
- Boost your sales
It is best to keep your explainer videos under a minute.
2. Testimonials
Strong quotes from happy customers are definitely effective, but they cannot beat the authenticity of an actual person saying it out. Video testimonials definitely leave a better impression.
They are the simplest way to establish a connection with the viewer and also act like word-of-mouth marketing. 85% of consumers turn to online reviews to determine if the product or service is reputable or not. Testimonials help to make the visitors feel that the product is real and instantly establishes a sense of trust and goodwill when they see someone speak about the product. You could also use them to reveal a few features of your product/service.
Testimonials can range from 30–60 seconds if there are 1 or 2 speakers in the video and go up to 2 minutes if there are more.
3. Business Overview Video
The goal of this video is to take viewers behind the scenes so that they connect with your product or service on an emotional level. Business overview videos can also be used as HR tools to attract bright job applicants.
There is no given format that has to be followed for these videos, it could be a video of just another day at work, hack days, birthday parties or a team outing.
The length of the video also does not matter, as long as it is entertaining. However, it is best to keep it under 3 minutes.
Conclusion
Of course, there are endless ways to promote your business with videos, but these 3 types work well universally. It is best to start with these types if you’re a newbie to the video production process.
