Adam Goyette, VP of G2Crowd on B2B SaaS Marketing and Importance of Videos in B2B Marketing Strategy

Adam Goyette, the vice president of marketing at G2Crowd, is a growth marketing B2B SaaS expert with 15+ years of experience. He has developed digital, social and content marketing strategies to drive customer engagement, lead generation, and revenue growth.

In this interview, Adam talks about B2B SaaS marketing and shares a few non-conventional marketing strategies and explains how video is taking over the world of content marketing for B2B SaaS.

Topics Discussed in this Episode:

[02:30] The current state of SaaS marketing

[04:04] Non-conventional strategies that worked really well

[08:00] Adam’s favorite non-conventional marketing strategy

[09:00] BONUS — Adam talks about a growth marketing handbook

[10:28] One more amazing non-conventional marketing hack

[11:20] Conventional marketing strategies

[13:09] How videos create an impact in conventional marketing

[16:17] Is video marketing replacing the traditional images and textual-based content?

[17:46] Where do videos fit into the Marketing Funnel — Top of the funnel or bottom of the funnel?

[18:48] How is G2Crowd using videos in different stages of the funnel?

[22:29] Future of video marketing

[24:30] Horizontal videos (16:9) vs vertical videos (9:16)

Listen to the episode on Rocketium Academy.

Originally published at rocketium.com on October 15, 2018.