How to Market Videos on Every Social Network
Businesses who are not creating videos are missing out on great opportunities because currently videos are the best tools to build your brand awareness and reach your customers where they are.
Whether you run a small business or a huge one, social videos will fit into your market strategy in several ways.
If you haven’t considered using videos in your social media strategy, then it’s time you start implementing it soon because people are watching 8 billion videos every day on Facebook and Snapchat.
Video might link your thoughts to YouTube, but it is no longer the only platform with video content. Most beginners also need to know that a video with millions of views on Facebook may not do well on Twitter or Instagram. Every network has different requirements and your videos need tweaks to reach the audience of that network.
This post will tell you more about how your videos need to be modified for every social network so that they reach the unique audience of that platform.
Snapchat: 15 second videos
Snapchat is one of the top 13 downloaded apps with 200 million active monthly users and 7 billion daily video views. This medium has more users than Twitter and grew as much in 1 year as Twitter did in 4 years.
Benefits of marketing on Snapchat:
- Less competition
- Reaches a unique audience
- Free
- Content and format type is different from the others
- Impact lasts beyond the snap
Video marketing tips for Snapchat:
- Promote your Snapcode on different social mediums to boost your views
- Update regular stories about upcoming events, launches, conventions or just fun, entertaining stuff.
Twitter: 30 second videos
Not many people know that Twitter videos are the best way to stand out amongst others in the business. 140 characters may be a good number for engaging your followers, but a 30 second video will highlight your product value and connect with them on a personal level.
82% of Twitter users watch video content on Twitter. Native videos on Twitter drive more engagement than third party players. They get 2.5x more replies, 2.8x retweets, 1.9x retweets.
Video marketing tips for Twitter:
- Respond to tweets with video
- Share live events
- Share entertaining and valuable information
- Ask your audience to contribute a video
Instagram: 1 minute
Telling stories in 15 seconds was difficult so Instagram now allows 60 second videos. Use that time to give glimpses of behind the scenes events to your audience during, before and after an event. Show them how you make your products or what a usual day at work looks like. Create videos in such a way that the content is quickly consumable and hard for the users to scroll away.
The videos you create should make sense even if you play without sound. Don’t forget you’ve got the endless looping advantage by your side which will definitely translate into higher engagement from viewers.
Video marketing tips for Instagram:
- Add personal touches
- Showcase the product experiences and not the product itself
Facebook: 1.5–3 minutes
Facebook videos have been growing at a rapid rate. Most users prefer watching a video than reading the article. But did you know majority Facebook videos play without sound? A research says that 80% mobile users feel negatively towards the brand and platform if a video ad played loudly when they weren’t expecting it.
Create a video that needs no talking to get the point across or add subtitles. Tests also reveal that captioned videos increase view time by an average of 12%.
Video Marketing Tips for Facebook:
- Start with a question
- Use appealing content
- Add different light and video effects
Next time you watch a video on any social medium, take note of the content they produce and how different it is from the videos on other mediums and implement those tactics on to your videos to learn what works best for you.
