The Decline of Text & Rise of Videos
Five years from now, what do you imagine yourself doing? Reading this article or watching a video of the same?
Online videos have been rising at a blistering pace because they have become the most impactful way to speak to an audience. Videos are gaining popularity as businesses and consumers are recognizing how useful they are to communicate with viewers in a personal and interactive manner.
80% of the viewers remember the videos they watched online in the past 30 days. Videos also increase the understanding of your subject by 74%.
Videos have the leverage to combine audio, vision and speech to make a story come to life. This combination has the ability to create emotional associations with the viewer. Written words and photos are also captivating but only when the reader pays attention to them. Most online readers don’t even read the article halfway through.
Facts about Online Videos
Why People are Loving Videos
A video is processed 60,000 times faster by the brain when compared to reading an article. Reading requires more cognitive effort than watching videos. Videos are short, easy-to-digest and directly satisfy both, the entertainment and informational needs of the audience.
Video — The Future of Content Marketing
Social networks like Facebook, Twitter, Snapchat and YouTube are using only one strategy in content marketing — VIDEO.
Nicola Mendelsohn, vice president of Facebook in Europe, the Middle East and Africa says that
“Users watch an average of 100 million hours of video on mobile every day.”
She also adds that within the next decade Facebook might be ‘all video’.
