New partnership + Strategic investment announcement

James Taylor
rockiapp
Published in
3 min readSep 2, 2023

Dubai, 31st of August, 2023.

ROCKI is proud to announce a new official partnership with HITLAB. This leading AI-powered music analysis platform provides solutions for data-driven decision making to enhance profitability in the music industry. Its DNA Technology (Digital Nuance Analysis) is a patented algorithm for music recommendations with advanced analysis and scoring capabilities. Using its unique DNA scoring system, it filters millions of songs to effectively predict the potential success of a new song.

This new partnership will bring HITLAB’s proprietary Technology to the ROCKI platform. In plain English, this is a gold mine for musicians. Soon they will be able to upload music or mint Music NFTs (ROCKI proprietary Music NFT minting protocol built on the Binance BNB Blockchain), to the streaming ecosystem and get an immediate HITLAB DNA Hitscore of their work.

“With this exclusive, patented technology, musicians gain a valuable tool for measuring a song’s hitmaking potential,” says Bjorn Niclas, founder and CEO of ROCKI. “The HITLAB DNA score provides impartial feedback based on data-driven input of worldwide music charts, including 20 years of Billboard’s Billboard’s number one singles. That gives musicians an indication how their work compares to the hit songs of the last two decades.”

This represents a host of new opportunities moving forward. The two companies have signed a Letter of Intent (LOI) to explore a $3M strategic investment to further develop the HITLAB DNA technology within the ROCKI platform and its web3 music space.

In addition, the two companies are developing a mobile app that makes it easier for musicians and fans to not just discover the next big hit, but also to participate in marketing those artists.

Furthermore, ROCKI will host a large-scale token buyback program exclusively hosted on one of the leading Exchanges, MEXC, in the near future.

“At HITLAB, we’ve always been impressed with ROCKI’s mission to empower independent musicians with new tools to monetize their music using the latest blockchain technology,” says Michel Zgarka, HITLAB President & CEO.

“In the past,” he continues, “our two companies collaborated on several music competitions and various successful joint initiatives for the music industry. Now we look forward to developing our partnership to level the playing field and handing ROCKI’s musicians exclusive patented AI tools to help their music careers.”

This new partnership will also open the door to potential recording and publishing deals for ROCKI’s talented artists, together with HITLAB’s worldwide distribution agreements with Warner Music and Universal and custom Artist mobile apps, as well as further Metaverse exposure through many of HITLAB’s partners.

The future just got a lot more interesting.

Listen in below:

About ROCKI:

ROCKI is the world’s first leading Music NFT platform dedicated to musicians and fans, built on the Binance BNB Blockchain, launched in October 2020. ROCKI aims to solve some of the music industry’s most fundamental problems by providing new revenue streams and better fan engagements with proprietary Music and Royalty NFTs, Staking for Artists, and upcoming proprietary products such as “Streaming as Mining” and “Listen to Earn.”

To find out more about ROCKI and how you can get involved, visit www.ROCKI.com and join our growing Telegram community: https://t.me/rockiapp

About HITLAB,

Founded in Toronto in 2007, HITBLAB has offices all over the world and has invested over $20M in R&D to build proprietary and patented AI technologies and innovative software to deliver full-scale music analytics solutions that include products and services such as DNA, Can-U- Sing, DEAS, HITLAB Fintech, Hitlab Music Group, and HITLAB Publishing, providing valuable resources for artists and music industry partners. With worldwide music distribution by Warner Music and Universal, HITLAB’s discovered talented stars are one step closer to becoming the next big star.

Find out more about HITLAB here: https://www.forbes.com/sites/karlmoore/2022/05/27/ai-based-tech-company-hitlab-is-shaking-up-the-music-industry/

And at their website: https://hitlab.com/

For press inquiries:

Please contact Neil F. at press@rocki.app

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