Metrics pollution and how to avoid it
Published in
Jun 11, 2023
I believe that in today’s product development landscape, there is a prevailing culture driven by metrics. It all started with good intentions — the desire to make data-driven decisions rather than relying on hunches. However, over time, I have realized that this approach has become counterproductive.
As digital products became more prevalent, product managers began placing increasing importance on metrics. It wasn’t just a slight uptick in their usage; it was a significant shift. Now, every single user interaction in popular apps is meticulously tracked — from the tiniest button click to the length of time a user spends gazing at a particular element.
