Behind the scenes of Ethereum #3: challenges of blockchain in digital transformation strategies
Rockside Interview with Frederic Moser, Blockchain Lead at Business & Decision
In order to build the best transaction relayer, we have interviewed the real ethereum users. Corporates, startups, and consulting companies from different sectors agreed to share with us their day to day challenges of building on ethereum. Here is what we learned from them!
About Business & Decision
Business & decision is a data and digital transformation consulting company. It has been acquired by Orange a few years ago. They started blockchain activity one year ago with the commitment of developing expertise for their clients. Most of their blockchain projects today are related to enterprise blockchain.
From private to public blockchain
Blockchain has become a major topic when it comes to digital transformation. Companies are looking at different use cases to implement but also everything related to data analytics on the blockchain. Nevertheless, most companies are still not ready for full decentralization and will ask for private blockchain implementations because they want to keep as much privacy as possible.
Indeed, the market is very focused on enterprise blockchain and on private blockchains but this is just a step. Frederic agrees with that statement and tends to push his customers’ vision towards a public blockchain strategy and especially towards using Ethereum. He believes that blockchain will become a standard for business integration and while most companies are asking for privacy, the future lays in public blockchains. The reason is that standards are the key pieces of blockchain technology. And ultimately, we are going to see more and more standardization and interoperability.
Towards an easier blockchain usage
One fundamental problem remains: blockchain is misunderstood. The majority of the corporate world keeps thinking that blockchain is all about cryptocurrency, while it is not! And the first big challenge as a consulting company is to explain the potential of blockchain to customers and help then decorrelate the volatility of cryptocurrencies from the technology itself.
Then, come technical challenges.
First, how to reach a level of security and standardization? How to deal with private keys and signature? And on a more longterm view, where will our private keys be and who will sign them? It is more likely that in the future, the private keys will be stored on a piece of hardware on our phones and not only on software. And on the privacy side, the promising evolution of zero-knowledge proof protocols gives good hope for the future.
Another huge challenge is user experience. When it comes to the final user, most of the wallets available today are not very user friendly. If you start prototyping an application on Ethereum, Metamask is the best option for the developer and the worse for the user. The most viable solution to overcome this is using meta transactions, whether it is on a private or public blockchain. To solve this problem, Rockside provides a smart wallet solution that allows users to send transactions without having to pay for the gas. A smart wallet is a deployed smart contract that represents the user on the Blockchain. It uses the concept of meta transactions to manage the gas. This is based on the principle of off-chain message signing for on-chain use.
About Rockside
Rockside is the platform for integrating blockchain in any business. Through a simple and reliable transaction relayer API, Rockside makes sure transactions are executed on time at the best price. The service is fully non-custodial to benefit from the full advantage of blockchain technology. Thanks to Rockside, companies can scale their projects getting rid of complex development and infrastructure.
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