Pleasantville: Social swatches
Pleasantville? What is it? — well, if you go by the classic 1998 film ‘Pleasantville’ then it’s a black and white film that slowly introduces the audience to colour in the way of pathetic fallacy. As society changes its strict inundated rules and behaviours they allow emotion to comes to the forefront of their minds and the consequence of this is colour.
To answer my own question ‘what is Pleasantville’, to me it’s the expression of colour. I see the world we live in today as one big Pleasantville that has where people express themselves with what they where, showing off their talents, voicing their opinion and sometimes through tears. I see expressive people everyday in London and as an visual person; creative, Art Director, Designer, whatever — I want to capture that colour.
At times I capture colour through photography but, I have found myself using an application called Swatches: Live colour picker.
It allows me to pick live colours from my environment and with that it impacts my designs. The colours I pick can / could be used for any number of projects I might be involved in within design.
Why Do I do it?
I have found it very useful for my creative process and workflow, as a designer I find it very trying to get the perfect blue, yellow, green, red and so on and so fourth — it gets time consuming. This speeds up creative process.
I keep a collection of all the swatches I have gathered on my website and Adobe Creative Cloud. Feel free to be inspired.
