10-Very Successful Tips How to Advertise with Postcards!!!
When you first start out on your business venture, money is usually tight but you still need to advertise. One of the most affordable, yet very effective, ways to begin your advertising campaign is with Postcards. Postcards are simply full page ads that are distributed directly to your potential customers. There are several ways in which they can be distributed.
You can either make the Postcards yourself or have them made professionally, which might not be in the budget. ;-) There are several points to remember when designing your Postcard, just as in writing ads or any other sales copy.
- 1. You want your Postcard to get people’s attention, so don’t just use your boring, standard white paper. Use bright, alive and cheerful colors to bring out the message you are trying to convey.
- 2. The Postcard’s purpose is to sell, get persons to visit your website or look at your business opportunity, not to let everyone know your name. The Postcard is not a business card. On the Postcard, you want to highlight your problem solving business opportunity, product or service.
For example:
- 3. Use incentives and/or closing dates to get people to act NOW!
Call NOW and get 10% OFF our Regular Price! 1–800-ANT-B-Gone - 4. Adding a few testimonials to the Postcard can also be very effective, even if it is your testimonial. Highlight comments of past satisfied customers. List your qualifications as well, making sure to set yourself apart from other similar companies.
- 5. Another good idea is to encourage referrals. Having a statement such as, “If you are not in need of our product or service, please pass this along to someone who is.” You might be pleasantly surprised at how many customers this one line can bring in!
- 6. Don’t forget about the back of your Postcard. Take advantage of this space as well. List some of your specials, sales, more testimonials, incentives, get persons to sample your product, etc.
- 7. Do not stop at one try. You MUST follow-up with other Postcard campaigns!
- 8. Test your Postcards as well. Use different incentives, headlines, paper colors and see which ones get the best response.
- 9. Distribute your Postcards in targeted areas. If you offer a business opportunity, try distributing them at the unemployment office. If you offer weight loss products, visit the local gyms and exercise studios.
- 10. You can save on cost and do ¼ page mini Postcards and get 4 Postcards to the page, which will make it very economical for you.
There are several ways you can distribute your Postcards, once you have designed them and printed them out.
Post your Postcards on Public Bulletin Boards found in grocery stores, community centers, banks, post offices, laundromats, etc.
Hand them out outside of targeted buildings such as stores, unemployment office, restaurants, etc. Never push your Postcards on anyone. If they hand it back, smile and accept it back. Do not block doorways or sidewalks! If handing Postcards out in stores, malls, etc., be sure and get permission.
Parades and other public events are great places to hand out Postcards. Do not engage in conversation, just smile and offer the Postcards. If they do not take it, move on.
You can also distribute your Postcards door-to-door. Leave the Postcards on the doorknob, not in mailboxes!
Talk with apartment building owners, real estate offices. People just moving into the area are always in need of this type of information.
Check with your town’s ordinances. Leaving Postcards on people’s cars might not be allowed in your city. Be sure and know all local laws before starting your Postcard campaign!
The ultimate way though, “Is to mail your Postcards to persons who will be interested in your product, business opportunity or service”
How do you find persons who are interested in what you have to offer?
Find the answer in my FREE Simple Cheap & Ugly Postcard Training at www.iBourl.net/MyUglyPostcardEmpire
Make Postcards marketing work for you!!!
Learn More at www.iBourl.net/MyUglyPostcardEmpire
About the Author:
· Rohan McLeod is an International Business & Marketing Consultant with Maximize My Leads Pros — www.Maximize.MyLeadCompany.com.
· Owner & C.E.O. of Surprise Jewelry In Candles — www.SurpriseJewelryInCandles.com, an international company which offers Premium Eco-friendly 100% All Natural Soy Wax Candles with a hidden piece of quality jewelry in every candle & tart. Visit, like and follow on Facebook at www.Facebook.com/LightsOfSurprize
· Owner & C.E.O. of Time Of My Life Café — www.TimeOfMyLife.OrganoGold.com — Purveyors of Premium Gourmet & Gourmet Coffee, Gourmet Teas, Gourmet Iced Teas & Gourmet Hot Chocolate in 39+ Countries. Visit, like and follow on Facebook at www.Facebook.com/Cafe.DeRoyale
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