Top 10 Digital Marketing Books Should be Read by Every Digital Marketing Professional
To become a master in any subject it’s crucial to understand and adapt the basics of that subject. Digital marketing is very dynamic and wide subject that can’t be covered with a handful books. The books listed below help in understanding the nuances and main subjects of this domain to build the successful marketing campaigns.
These books are appropriate to read by both beginner and experienced marketers.
Subtitle: Power Tips for Power Users
Why to Read: There’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he’s ever met, to offer The Art of Social Media — the one essential guide you need to get the most bang for your time,
Subtitle: A Primer on the Future of PR, Marketing, and Advertising
Author: Ryan Holiday
Why to Read: A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy — growth hacking — to reach many more people despite modest marketing budgets.
Subtitle: Communication and Reputation Management in the Digital Age
Author: Gini Dietrich
Why to Read: Top PR thought leader and blogger Gini Dietrich runs the number one PR blog in the world, spinsucks.com, where she shares cutting-edge tips and tools for effective, ethical communications. Now, she’s integrated all she’s learned into a complete, actionable guide for every business leader who understands there are new rules to communications, but don’t know what to do. No matter what your organization does, Dietrich will help you
Subtitle: How to Use Visuals, Videos, and Social Media to Market Your Brand
Why to Read: Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.
Subtitle: The Seven Brand-Building Principles That Separate the Best From the Rest
Author: Denise Lee Yohn
Why to Read: It’s tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders.
Subtitle: How and Why We Shop and Buy
Author: Kit Yarrow
Why to Read: A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications, and brands.
Subtitle: How to Create Brand Names That Stick
Author: Alexandra Watkins
Why to Read: Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni,Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone — even noncreative types — can create memorable and buzz-worthy brand names.
Subtitle: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy That Works
Author: Pam Didner
Why to Read: Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content.
Subtitle: How to Build Habit-Forming Products
Authors: Nir Eyal
Why to Read: Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Subtitle: How Neuroscience Can Empower (and Inspire) Marketing
Author: Douglas Van Praet
Why to Read: For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do?
You can let us know about your favorite digital marketing books/authors or any good resource of learning in the comments below.
Originally published at roiminds.com on September 21, 2016.