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It’s a new year and most of us are happy to be leaving 2020 in the rearview mirror. It was a tough year at almost every level and marketing is no exception.

2021 promises to be challenging as well, but we hope that also means an eventual return to something that feels like the old normal as vaccines are distributed and society recovers and reopens. There’s no shortage of marketing tools that can help you navigate whatever lies ahead. Here are 10 that we’re grateful to have.

#1: Clickflow

If you’ve ever spent time and money designing a landing page, an opt-in…


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Photo by Christina @ wocintechchat.com on Unsplash

What about if your cold emails would have positive feedback and a high conversion rate?

It is possible.

For the last three years, since I started to use my method, I received 100% positive feedback with a 40% conversion rate. I am not saying that it is only one and ultimate way of making sales, but it works for my clients and me.

The drill is to get new leads, turn them first to the warm leads, then prospects, customers, and long-term clients.
Uh! Exhausting, challenging, complicated, waste of time. …


What does future-proof digital marketing training look like?

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Guest Post By Lyndon Baker

When it comes to technology, “The ability of something to continue to be of value into the distant future and not become obsolete” seems pretty obvious. We can all recognize items that have become obsolete as technology changes and improves. But, what does future-proof mean in the context of digital marketing training for work and employment?

From my perspective and looking at reviews from experts in education and psychology, to be future-proof is to “Continue to be useful or successful in future when the situation changes.”

This definition sounds a bit woolly but can be…


Let’s get into the 11 skills every sales development rep needs to master.

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Guest Post By Jason Richman

This post is originally posted on Hubspot, and was reposted with permission. For access to all Hubspot resources and free CRM access for life (with up to 10,000 contacts), click this link (aff link).👉 https://hubs.to/Z2szD

From where I stand — as the manager of an inside sales team — one thing about sales development has become increasingly clear.

The standard process for sales development representatives or business development representatives (or whatever your organization calls them) of sending out sequenced emails, calling, leaving voicemails, rinse and repeat? It’s no longer working well.

Download Now: Free Sales Prospecting Guide + Templates

SDRs have a unique…


If you have been thinking about using this tactic but are unsure where to start, consider YouTube.

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Guest Post By Martina Bretous

This post is originally posted on Hubspot, and was reposted with permission. For access to all Hubspot resources and free CRM access for life (with up to 10,000 contacts), click this link (aff link).👉 https://hubs.to/Z2szD

In a 2019 MediaKix report, 71% of marketers agreed that the quality of customers or traffic from influencer marketing was better than other marketing channels. So, we know influencer marketing can be a very profitable marketing strategy.

If you have been thinking about using this tactic but are unsure where to start, consider YouTube.

Unlike other platforms that are usually…


It’s Not Just for Kids

adult learning on the move
adult learning on the move
Image by Jan Vašek from Pixabay

1.3 Million hours in the 12 months to Sept 2020 were spent learning new skills on LinkedIn alone. That was a 153% increase.

Let that sink in for just a little moment. That is just one platform for adult learning, one resource.

Imagine you add in other resources such as The Open University, Udemy, edX (free courses by Harvard), Alison and Coursera — to name a few.

As many people adapted to the global pandemic, remote working, less travelling, less commuting, fewer holidays. …


Explore the essentials of a successful e-commerce marketing plan, with real-life examples.

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Guest Post By Dave Chaffey

What does a good e-commerce marketing plan look like? What structures and frameworks help e-commerce marketers to accelerate their ROI? In this blog, I’ll be covering the essential elements for you to apply to your online retail strategy, including a case-study of Clinique. Plus, find out how the RACE Framework will help you streamline your omnichannel marketing, so you can plan, manage and optimize every customer touchpoint in their journey to purchase.

Omnichannel e-commerce marketing planning took the top spot in our recent 2021 e-commerce marketing trends report. Clearly, omnichannel planning is a hot topic…


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If there’s one thing that you can do to grow your physical business with zero (or not much) financial investment, what would it be?

Let’s find out.

In my years of experience observing the dynamics of customer experience at all the places I’ve been to across countries, I find it easy to say that:

Most businesses treat serving their customers as performing their tasks.

Like at a restaurant, take an order, serve the order, bill the customer, say thank you, and your tasks are done.

They lack personalization.

They lack making that little effort to add something ‘extra’ to their…


How to Give Your Business an Advantage Online

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Photo by Markus Winkler from Pexels

Business owners around the world often think that a domain is just an address for their website, they think they can pick anything and it won’t matter because it will work out well for them. But a domain is so much more than just an address.

A domain is the first thing your potential customers see.

A domain is on all of your business cards, it’s on all of your social media, it’s on all of your business emails and it’s how people will remember you.

Here are my 7 tips for picking a top-notch domain for your business, whether…


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You already know that content marketing is widely considered to be essential for your business. Maybe you’ve already got a blog that gets some organic traffic.

What’s next?

The sad truth is that most local businesses aren’t blogging about the right things in the right way. As a result, they’re losing business that’s going to their competitors.

If your blog is getting minimal traffic, you might be tempted not to post often or even to write it off entirely. That’s a mistake. …

ROI Overload

Sales. Marketing. Growth.

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