Branding Tips for Small Businesses

Ritchel Castillo
Nov 5 · 8 min read

As small business owners, we don’t have a ton of capital, time, or resources to invest in branding. We’re too focused on running our business and generating sales.

Most of us have hired an affordable graphic designer (or our niece/nephew with basic photoshop skills) to come up with a logo for us.

We take that logo, grab the colors, download the fonts and we think our branding is done. Now all we have to do is use it everywhere.

The problems start to arise when you start sending out all those proposals and realize the…

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Ritchel Castillo

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Founder of The Brand Insight

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