Get More (and Better) Traffic with Your Local Business Blog

You already know that content marketing is widely considered to be essential for your business. Maybe you’ve already got a blog that gets some organic traffic.

What’s next?

The sad truth is that most local businesses aren’t blogging about the right things in the right way. As a result, they’re losing business that’s going to their competitors.

If your blog is getting minimal traffic, you might be tempted not to post often or even to write it off entirely. That’s a mistake. Instead, keep reading to learn about the types of content that will help attract more qualified visitors to your site and help you grow your business.

What Does the Buyer’s Journey Have to Do with Your Blog?

I see a lot of local business who think that all blog topics are created equal. I cringe when I see post after post about internal company business or news that doesn’t tie into defined business goals. It’s a waste of valuable real estate on your website.

One of the best ways to use your blog to attract more qualified leads is to focus on topics that are relevant to your ideal customer and their journey toward buying your product or hiring you to perform a service.