Getting Back to Basics: Facebook Marketing 101

You’re probably already marketing your business on Facebook. If you’re not, you should be — but it’s not just a question of having a Facebook page and using it. You’ve got to use it wisely if you want to get great results.

It’s not uncommon for small business owners to dive into Facebook marketing without really knowing what they’re doing at first. I mean come on, at some point you just have to dive in, right? You may even have some decent results but I’m willing to bet they’re not as good as they could be.

So… let’s get back to basics. What do you need to know to earn a big return on your Facebook investment? Let me break it down for you.

Create Your Page.

If you don’t already have a Facebook page for your business, the first step is creating one. To do it, click the plus sign at the top right-hand side of your page once you’re logged in. (Note: this used to be on the Pages sidebar, which has been removed with the latest Facebook update.)

You’ll be prompted to enter information about your business including what type of business it is (eCommerce, local, B2B).

Use Consistent Branding

When you create your Facebook business page, make sure to keep your branding consistent. That means…