How Netflix Multiplied Its Value By 500x

This story dates back to 1997, beginning with the failure of the highly popular Blockbuster. For those too young to remember, Blockbuster was a movie rental service with physical stores of DVDs all across the United States.

The general American tradition back then was you rent a movie on a Friday and then give it back on a Monday. Back in 1997, Blockbuster was a billion-dollar company with…